Thursday, December 18, 2008

Shaping the message

This is not, apparently, the same guy who directed Iron Man.
Favreau's job is "to be like a baseball umpire," one co-worker said, and perform his task so deftly that nobody notices him. He listens to Obama tell stories in his office and spins them into developed metaphors, rich in historical context. When Obama delivers a speech on the road, Favreau studies the recording and notes the points at which Obama departs from the text so he can refine the riffs and incorporate them next time.

In four years together, Obama and Favreau have perfected their writing process. Before most speeches, Obama meets with Favreau for an hour to explain what he wants to say. Favreau types notes on his laptop and takes a crack at the first draft. Obama edits and rewrites portions himself -- he is the better writer, Favreau insists -- and they usually work through final revisions together. If Favreau looks stressed, Obama sometimes reassures him: "Don't worry. I'm a writer, too, and I know that sometimes the muse hits you and sometimes it doesn't. We'll figure it out together."

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